This project explores the plant dyed clothing market in North America (NA) for the project sponsor and aims to determine whether it is feasible for Hangzhou based clothing company, Zuoan Mixiang (ZAMX), to expand into the NA plant dyed clothing market. A goal of the project is to provide suggestions on marketing strategies for this expansion. Market research into the NA plant dyed clothing market included researching similar consumer markets including artisanal and sustainable clothing, investigated similar companies as ZAMX, and surveyed potential consumers in the NA market. Recommendations are made to ZAMX based on the conducted research.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Carter, Charlotte
• Diaz, Jocelyn
• Segenchuk, Keenan
• Bastow, Heath

Subject

• Environment
• Water
• Industry
• Sustainability

Publisher

• Worcester Polytechnic Institute

Identifier

• 84506
• E-project-122422-114329

Keyword

• Plant Dye
• Consumer Market
• Natural Dye
• Fashion
• Clothing

Advisor

• Pu, Hansong
• Sarkis, Joseph

Year

• 2022

Center

• Hangzhou, China Project Center - IQP

Sponsor

• Hangzhou Zuoan Mixiang Textile Company

UN Sustainable Development Goals

• 12 - Responsible Consumption and Production

Date created

• 2022-12-24

Resource type

• Interactive Qualifying Project

Source

• E-project-122422-114329

Rights statement

• In Copyright

Last modified

• 2023-01-12