The growth of dynamic Internet-based technologies and "Web 2.0" has placed web-based marketing in uncharted territory. We examine the efficiency of common Web 2.0 advice related to blogging and compare current weblog characteristics with those of physical meetings in order to identify methods of encouraging reader participation. -

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Hanson, Philip

Subject

• Industry
• Culture
• Community

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-022908-184405

Keyword

• Community engagement
• Marketing
• User-centered system design

Advisor

• Wills, Craig E.

Year

• 2008

Date created

• 2008-02-29

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright

Last modified

• 2021-02-03