TY - RPRT A1 - Hanson, Philip AB - The growth of dynamic Internet-based technologies and "Web 2.0" has placed web-based marketing in uncharted territory. We examine the efficiency of common Web 2.0 advice related to blogging and compare current weblog characteristics with those of physical meetings in order to identify methods of encouraging reader participation. - DA - 2008/02/29 DB - Digital WPI DP - Worcester Polytechnic Institute ID - E-project-022908-184405 KW - Community engagement KW - Marketing KW - User-centered system design L1 - https://digital.wpi.edu/show/8k71nh88t LK - https://digital.wpi.edu/ PB - Worcester Polytechnic Institute PY - 2008 T1 - Understanding Participation in Web 2.0 Sites UR - https://digital.wpi.edu/show/g732d954s ER -