With rising environmental concerns worldwide, Eco-net aims to spread knowledge of sustainable living in Denmark through their web portal, the Green Overview. This project created a social media marketing strategy to promote Eco-net’s green portal to the younger generation that will inherit the green movement. This entailed the creation of an Instagram account, redesign of the Facebook page, and production of a marketing resources kit that provided Eco-net with mock-ups of posts, instructional guides, hashtag lists, and brand development suggestions. Additionally, this project provided Eco-net with a list of government representatives, public figures, sustainable companies, green organizations, and youth groups in a comprehensive outreach guide to recruit influencers and collaborators.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Gundrum, Tyler
• Kane, Sean Francis
• Reardon, Eric J.

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-101119-055444

Keyword

• Urban and Environmental Planning

Advisor

• Hanlan, James P.
• Ault, Holly Keyes

Year

• 2019

Center

• Copenhagen, Denmark Project Center - IQP

Sponsor

• Eco-Net

Date created

• 2019-10-11

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright