The goal of this project is to develop a plan for the marketing and manufacturing of the 2008 WPI FSAE Racecar. This plan will be presented to the judges in Pontiac, Michigan as part of the annual FSAE competition. To prepare for the presentation, a market survey was conducted, automotive industry experts were interviewed, a business plan was written, and a video commercial was filmed. The marketing and manufacturing plan was modeled after several similar projects done at WPI in the past, including the one from 2001, which placed first in competition.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Nickerson, Mark
• Renzullo, Jared Michael

Subject

• Industry
• Innovation

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-042308-205255

Keyword

• Marketing research
• Marketing
• Automation

Advisor

• Cobb, Eben C.

Year

• 2008

Date created

• 2008-04-23

Location

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright

Last modified

• 2021-02-01