MemoClock is a phone and tablet app for care partners to send messages remotely to their loved ones with dementia, but it lacks public awareness. Our project, conducted remotely with MemoClock in Denmark as a result of the COVID-19 pandemic, created a marketing strategy to increase MemoClock’s public awareness through analysis of competitors and data from app users. Surveys and coded interviews with MemoClock users provided testimonials for marketing materials. We developed a schedule for social media posts and compiled a list of organizations for MemoClock to engage on social media. Finally, we made recommendations for future app features and marketing.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Balasubramanian, Akshaj
• Henehan, Sophia E.
• Johnson, Caroline M.
• Bell, Alexander J.

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-051320-155213

Keyword

• Health Care and Technology

Advisor

• Bursten, Bruce
• Hansen, Peter H.

Year

• 2020

Center

• Copenhagen, Denmark Project Center - IQP

Sponsor

• MemoClock

Date created

• 2020-05-13

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright