YourEnergyOptions' website lacked many features that a fully-functional Web 2.0 site typically requires: revenue generation, outreach, social-networking, and visual appeal and usability. Our goal was to generate low-cost recommendations that could be implemented to help YEO. Research was conducted via interviews, focus groups, user testing, articles, and web content. It was concluded that Emarketing, better ad selection and placement, a referral system, enhanced profile and forum functionality, and improved site structure would greatly aid YEO in its energy autonomy mission.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Tessier, Michael N
• Benson, Patrick Stephen
• Costa, Brian C
• Susmann, Austin William

Subject

• Energy
• Industry
• Sustainability
• Environment
• Innovation

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-022908-101554

Keyword

• User-centered system design
• Web sites--Design and construction

Advisor

• Hersh, Robert

Year

• 2008

Center

• Worcester Community Project Center (Massachusetts) - IQP

Sponsor

• YourEnergyOptions, Inc.

Date created

• 2008-02-29

Location

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright