Evaluating Engagement with Art at Hampton Court Palace

Saladino, Joseph; O'Donnell, Moet; Krum, Emilia; Morin, Juliet

Student Work

Evaluating Engagement with Art at Hampton Court Palace

Public Deposited

Historic Royal Palaces is opening the Wolsey Rooms to showcase Tudor art at Hampton Court Palace (HCP) in 2024. Our project evaluated visitor segmentation and art engagement at HCP to inform the design of the Wolsey Rooms. We conducted 4 semi-structured staff interviews to better understand their goals for visitor engagement along with 196 observations, 46 surveys, and 110 interviews at Henry VIII’s State Apartments, Cumberland Art Gallery, and William III’s Apartments to understand how visitors engage with art at HCP. Our findings suggested that visitors preferred well-lit rooms, more information on displays, and personal stories of historical figures. For the Wolsey Rooms, we recommend that HCP adheres to visitor preferences while maintaining the historical atmosphere of the exhibit.

This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

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