Improving Service Quality, Business Practices, and Marketing Strategies to Ensure NABCOA’s Financial Future Through a Fee-for-Service Model

Chickering, Giles William; Nich, Kristen Evelyn; Otto, Nicole Anais

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Improving Service Quality, Business Practices, and Marketing Strategies to Ensure NABCOA’s Financial Future Through a Fee-for-Service Model

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The World Bank's recent elevation of Namibia to an Upper Middle Income Country has resulted in an exodus of donors that fund many of the country's most important efforts. The Namibia Business Coalition on AIDS (NABCOA) is a non-government organization with a budget that relies heavily on these donations. In order to supplement its decreasing revenue generated by its struggling membership-based model, NABCOA is considering switching to a fee-for-service model. After conducting interviews with 28 key stakeholders, we recommend that NABCOA integrates a fee-for-service model after improving communication with customers, marketing abilities, and service provision.

This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

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