Student Work

DANISH NATIONAL MUSEUM: INTERACTIVE MARKETING FOR A - YOUNGER GENERATION

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The Danish National Museum in Copenhagen sponsored a project for the creation of a new electronic marketing device aimed to support museum visitors in the age cohort 14 to 35. Internet technology was the most applicable method for creating an interactive advertising tool according to both the online survey and literature review. The project team used Flash 8 to construct a website that allows for users to create personal Virtual Exhibits with museum photographs that can be printed and shared.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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Subject
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Identifier
  • E-project-050607-090025
Keyword
Advisor
Year
  • 2007
Center
Sponsor
Date created
  • 2007-05-06
Location
  • Copenhagen
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