The Nantucket Maria Mitchell Association (MMA) is a science organization with multiple sites dispersed around the island. Visitors have difficulty navigating between sites and understanding how the sites relate to the MMA’s mission. The goal of this project was to determine steps the MMA could take to improve visitor wayfinding and clarify its identity. Our team identified and evaluated wayfinding and identification strategies used by the MMA and other organizations. Through our own observations on the island and interviews with various stakeholders, we identified areas for improvement. We developed recommendations for the MMA’s branding, marketing strategies, signage, and online presence to promote a consistent identity for the MMA and improve visitor wayfinding.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Barinelli, Eva Marie
• O'Malley, Corey Jacob
• Cadilek, David Andrew
• Meehan, Patrick Michael

Subject

• Sustainability
• Infrastructure
• Community
• Computing

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-121417-090821

Keyword

• Marketing
• Community development

Advisor

• Vaz, Rick
• Golding, Dominic

Year

• 2017

Center

• Nantucket, Massachusetts Project Center - IQP

Sponsor

• Maria Mitchell Association (MMA)

Date created

• 2017-12-14

Location

• Nantucket

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright