Customer relationship management (CRM) platforms are useful for consolidating data and managing a client base. This project examined Copenhagen Cycles’ CRM strategies and identified changes to improve customer retention during the purchasing process. Our approach highlighted the opportunities to merge different software platforms while also considering the external factors impacting client relations. The results from our work emphasized that a balance between automation and strong customer service is necessary for the operations at Copenhagen Cycles.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Alzate, Agustin
• Toolin, Olivia
• Ladd, Ani

Subject

• Computing
• Community
• Innovation
• Learning
• Industry
• Project-Based Learning

Publisher

• Worcester Polytechnic Institute

Identifier

• 122020
• E-project-042924-134453

Keyword

• Optimization
• Sales Pipeline
• Social Economic Enterprise
• Customer Relationship Management (CRM)
• IT Strategy
• Zendesk

Advisor

• Shockey, Ingrid K.
• Hersh, Robert

Year

• 2024

Center

• Copenhagen, Denmark Project Center - IQP

Sponsor

• Ciara Kassow
• Ole Kassow

UN Sustainable Development Goals

• 3 - Good Health and Well-being
• 10 - Reducing Inequality
• 11 - Sustainable Cities and Communities

Date created

• 2024-04-29

Resource type

• Interactive Qualifying Project

Source

• E-project-042924-134453

Rights statement

• In Copyright

Last modified

• 2024-05-20