Marketing Strategy to Spread Awareness for the Green Overview
PúblicoWith rising environmental concerns worldwide, Eco-net aims to spread knowledge of sustainable living in Denmark through their web portal, the Green Overview. This project created a social media marketing strategy to promote Eco-net’s green portal to the younger generation that will inherit the green movement. This entailed the creation of an Instagram account, redesign of the Facebook page, and production of a marketing resources kit that provided Eco-net with mock-ups of posts, instructional guides, hashtag lists, and brand development suggestions. Additionally, this project provided Eco-net with a list of government representatives, public figures, sustainable companies, green organizations, and youth groups in a comprehensive outreach guide to recruit influencers and collaborators.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Publisher
- Identifier
- E-project-101119-055444
- Palabra Clave
- Advisor
- Year
- 2019
- Center
- Sponsor
- Date created
- 2019-10-11
- Resource type
- Rights statement
Las relaciones
- En Collection:
Elementos
Elementos
Miniatura | Título | Visibilidad | Embargo Release Date | Acciones |
---|---|---|---|---|
|
GreenOverviewFinalBooklet.pdf | Público | Descargar | |
|
GreenOverviewFinalPresentation.pdf | Público | Descargar | |
|
GreenOverviewSupplementaryMaterials.pdf | Público | Descargar |
Permanent link to this page: https://digital.wpi.edu/show/v692t876m