The Strætó bus system is the sole form of public transportation in the greater Reykjavík area. The company recently transitioned away from paper ticketing and to the Klappið system. Our project was designed to investigate this transition, analyze ridership and the ridership experience on the bus system, and provide suggestions for potential improvements. After conducting interviews, surveys, and observational studies we analyzed this data to find the largest roadblocks to Strætó´s success. They include technology issues with the Klappið system, QR codes, barriers to entry for ridership, lack of awareness of the bus system, logistics, and confusion from riders. We then provided numerous suggestions to rectify these problems, including replacing QR codes with NFC and alternative payments, infographics, partnerships, increased frequency of buses, bus lanes, and renaming the KLAPP app. After providing these deliverables, our project made Strætó aware of the current problems and potential solutions for their bus system, and, if implemented will thereby increase ridership, increase accessibility, and improve the rider experience.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• McEwen, Iain
• Lusignan, Kyle
• Saklad, Ryan
• Regan, Luke

Subject

• Infrastructure
• Environment
• Industry
• Innovation
• Community
• Inclusion

Publisher

• Worcester Polytechnic Institute

Identifier

• 79161
• E-project-101322-203722

Keyword

• Strætó
• Klappið
• Public Transportation
• App
• Iceland
• Public Opinions

Advisor

• Solomon, Jeffrey S.
• Stanlick, Sarah Eliza

Year

• 2022

Center

• Reykjavik, Iceland Project Center - IQP

Sponsor

• Sigríður Harðardóttir
• Markús Vilhjálmsson
• Strætó bs

UN Sustainable Development Goals

• 8 - Decent Work and Economic Growth
• 9 - Industry, Innovation and Infrastructure
• 11 - Sustainable Cities and Communities

Date created

• 2022-10-13

Resource type

• Interactive Qualifying Project

Source

• E-project-101322-203722

Rights statement

• In Copyright

Last modified

• 2022-12-21