User Experience Assessment and Marketing Improvement Renew Public
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Renew is a nonprofit organization that focuses on distributing information to encourage sustainable housing. The purpose of our project was to make suggestions for Renew’s marketing and website user experience for future improvements. We compiled a list of positive member testimonials for marketing and a checklist for the upkeep of Google AdWords to help Renew gain more online exposure. For the website, we conducted a comparative analysis of similar websites and collected data from members resulting in a list of suggestions for improvement. Most members were satisfied with the website, but there are aspects that could be further improved. We also produced a list of suggestions to support their Google Analytics so they will be able to monitor if the suggested changes impact website traffic.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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