TY - RPRT A1 - Desrosiers, Kenneth A1 - Gray, Hannah A1 - Zhang, Yin AB - Renew is a nonprofit organization that focuses on distributing information to encourage sustainable housing. The purpose of our project was to make suggestions for Renew’s marketing and website user experience for future improvements. We compiled a list of positive member testimonials for marketing and a checklist for the upkeep of Google AdWords to help Renew gain more online exposure. For the website, we conducted a comparative analysis of similar websites and collected data from members resulting in a list of suggestions for improvement. Most members were satisfied with the website, but there are aspects that could be further improved. We also produced a list of suggestions to support their Google Analytics so they will be able to monitor if the suggested changes impact website traffic. DA - 2020/03/05 DB - Digital WPI DP - Worcester Polytechnic Institute ID - E-project-030520-022954 KW - Energy and Resources L1 - https://digital.wpi.edu/show/gb19f8194 LK - https://digital.wpi.edu/ PB - Worcester Polytechnic Institute PY - 2020 T1 - User Experience Assessment and Marketing Improvement Renew UR - https://digital.wpi.edu/show/dz010s520 ER -