The goal of this project was to enhance the social media strategies of the Winch and the Belsize Community Library (BCL). To achieve this goal, we assessed current social media practices in non-profit organizations, evaluated the current social media strategies for both the Winch and the BCL, solicited the opinions of the staffs and followers regarding their current social media presence, and utilized the data collected to devise enhanced content strategies. Based on our findings we recommend the Winch and the BCL: advertise their platforms; improve engagement across platforms tailoring posts in terms of audience, timing, and content; and a social media committee made up of existing staff.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Gutman, Emilia
• Varfi, Klaidi
• Curtis, Sage
• Maguire, Matthew

Subject

• Inclusion
• Community
• Culture

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-042424-153949
• 121546

Mot-clé

• Youth Services
• Social Media Strategy
• Audience Targeting
• Data-Driven Decisions
• Non-profit Organizations
• Community Outreach

Advisor

• Golding, Dominic
• Bursten, Bruce

Year

• 2024

Center

• London, England Project Center - IQP

Sponsor

• Belsize Community Library
• The Winch

UN Sustainable Development Goals

• 4 - Quality Education
• 17 - Partnerships for the Goals

Date created

• 2024-04-24

Resource type

• Interactive Qualifying Project

Source

• E-project-042424-153949

Rights statement

• In Copyright