The Kempton Steam Museum aims to increase annual visitation from 4,000 to 20,000 and achieve UK Museum Accreditation in the next five years. Through interviews with trustees along with conventional and intercepted surveys of visitors, we determined that the museum could gain more visitors by increasing marketing to families and younger audiences. Through observations in the Kempton Steam Museum and related museums we developed ways to enhance the visitor experience to increase visitation. We have eight recommendations for the museum pertaining to visitor demographics, social media, website, ticketing, volunteering, membership, signage, and special events. These recommendations can improve the visitor experience and garner more interest in the museum from both new and returning visitors.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Powell, Amber
• Thompson, Connor
• Lew, Thomas
• Ricciardi, Jonah

Subject

• Project-Based Learning
• Learning
• Community
• Culture
• Innovation
• Well-Being

Publisher

• Worcester Polytechnic Institute

Identifier

• 123074
• E-project-062724-081929

Keyword

• Marketing in Museums
• Marketing Strategies
• Improving Marketing
• Steam Engines
• Kempton Steam Museum
• Mechanical Museum

Advisor

• McKeogh, Ruth A.
• Bhada, Shamsnaz Virani

Year

• 2024

Center

• London, England Project Center - IQP

Sponsor

• John Anderson
• David Lawrie

UN Sustainable Development Goals

• 4 - Quality Education
• 8 - Decent Work and Economic Growth
• 9 - Industry, Innovation and Infrastructure

Date created

• 2024-06-27

Resource type

• Interactive Qualifying Project

Source

• E-project-062724-081929

Rights statement

• In Copyright

Last modified

• 2024-09-20