Student Work

Improving Marketing at the Kempton Steam Museum

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The Kempton Steam Museum aims to increase annual visitation from 4,000 to 20,000 and achieve UK Museum Accreditation in the next five years. Through interviews with trustees along with conventional and intercepted surveys of visitors, we determined that the museum could gain more visitors by increasing marketing to families and younger audiences. Through observations in the Kempton Steam Museum and related museums we developed ways to enhance the visitor experience to increase visitation. We have eight recommendations for the museum pertaining to visitor demographics, social media, website, ticketing, volunteering, membership, signage, and special events. These recommendations can improve the visitor experience and garner more interest in the museum from both new and returning visitors.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
Creator
Subject
Publisher
Identifier
  • 123074
  • E-project-062724-081929
Keyword
Advisor
Year
  • 2024
Center
Sponsor
UN Sustainable Development Goals
Date created
  • 2024-06-27
Resource type
Source
  • E-project-062724-081929
Rights statement
Last modified
  • 2024-09-20

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