Student Work

 

Enhancing the Visibility of the Maria Mitchell Association Public

Downloadable Content

open in viewer

The Nantucket Maria Mitchell Association (MMA) is a science organization with multiple sites dispersed around the island. Visitors have difficulty navigating between sites and understanding how the sites relate to the MMA’s mission. The goal of this project was to determine steps the MMA could take to improve visitor wayfinding and clarify its identity. Our team identified and evaluated wayfinding and identification strategies used by the MMA and other organizations. Through our own observations on the island and interviews with various stakeholders, we identified areas for improvement. We developed recommendations for the MMA’s branding, marketing strategies, signage, and online presence to promote a consistent identity for the MMA and improve visitor wayfinding.

Creator
Subject
Publisher
Identifier
  • E-project-121417-090821
Keyword
Advisor
Year
  • 2017
Center
Sponsor
Date created
  • 2017-12-14
Resource type
Rights statement
License

Relationships

In Collection:

Items

Permanent link to this page: https://digital.wpi.edu/show/2801pg666