Capturing Tradition -- The Feasibility and Promotion of Hasi Mish i That Public
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Living in one of the poorest counties, goat farmers in the rural Has region of northeastern Albania and the Rural Association Support Programme aim to encourage economic development through commercializing underutilized traditional products. Key informant interviews and process observations captured the regional tradition of dried goat meat, Hasi "Mish i Thatë." Systematic documentation and process analysis compared to industry standards led to identification of areas for quality control, hygiene, and traceability improvements. Calculations indicate that Hasi "Mish i Thatë" can result in a 140% increase in profit per goat. Further examination of product development led to suggested methods of promotion and distribution necessary to attain certification and sustained commercial success.
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