Our project focused on helping Mikromashina, a Soviet-era company with an aging product line, to improve its brand image and consumer base. Our main objective was to produce a new design for one of Mikromashina’s flagship products - the coffee grinder, whose sales have slowed in recent years. The proposed design, a manual burr grinder that incorporated features unique for this class of product, is detailed from concept to manufacturing stage in this report. It is informed by extensive market research, interviews with experts, and focus groups with consumers. The combined American-Russian team delivered a CAD model of the final design, ready for prototyping, and an economic analysis of the relevant production costs and profit margins.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Paon, Andrew John
• Moser, Tyler Patrick
• Ostling, Jacob Daniel

Subject

• Industry

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-101513-014302

Palavra-chave

• Factory management -- Automation
• Marketing research
• Entrepreneurship

Advisor

• Nikitina, Svetlana

Year

• 2013

Center

• Moscow, Russia Project Center - IQP

Sponsor

• Mikma

Date created

• 2013-10-15

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright