Student Work

Victoria's Secret -- representations and rhetoric

Public

This project is a rhetorical examination of branding with emphasis on representations of women. By analyzing training materials, advertisements, and the store itself, the project uses Victoria's Secret as a case study. The company's branding process includes choosing specific words and images present in every customer interaction and negotiates conflicting representations of women to create a unified rhetorical stance. This case reveals the strategy of producing a total culture that characterizes the rhetoric of branding.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
Creator
Publisher
Identifier
  • 02D296M
Advisor
Year
  • 2002
Date created
  • 2002-01-01
Resource type
Major
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Permanent link to this page: https://digital.wpi.edu/show/2514np53h