Sports Engineering, Inc. (SEI) has been developing technologies focused on preventing and reducing the severity of lower body sports injuries, specifically related to Anterior Cruciate Ligament (ACL) tears. The primary focus of this report is to analyze the project from an entrepreneurial perspective, analyzing the viability of the product in the marketplace through analysis of current products on the market, costs if development and production, distribution methods, product launch strategies, and marketing strategies, and the product’s life cycle (PLC). Each of these elements are analyzed to provide recommendations for a product launch strategy for SEI as the company prepares to bring their technologies to the marketplace.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Folenta, Matthew

Subject

• Industry
• Innovation
• Community

Publisher

• Worcester Polytechnic Institute

Identifier

• 121727
• E-project-042524-133242

Stichwort

• Injury Prevention
• Product Development
• Product Life Cycle
• Marketing
• Entreprensurship
• Sports

Advisor

• Gonsalves, Edward Martins
• Towner, Walter Thomas
• Brown, Christopher A.

Year

• 2024

UN Sustainable Development Goals

• 8 - Decent Work and Economic Growth
• 9 - Industry, Innovation and Infrastructure

Date created

• 2024-04-25

Resource type

• Interactive Qualifying Project

Source

• E-project-042524-133242

Rights statement

• In Copyright