This study was completed to analyze the effects of direct to consumer advertising (DTCA) of prescription drugs on the elderly. A survey was completed by 19 elderly individuals at the Gardner, Massachusetts Senior Center. The survey assessed familiarity with DTCA as well as responses to a magazine ad for the drug Zetia. The results were insignificant, however, a larger sample size could have shown that familiarity with DTC drug advertisements was correlated to requesting specific advertised medications from a doctor.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Butterfield, Julie Elyssa

Subject

• Industry
• Health
• Well-Being
• Culture

Publisher

• Worcester Polytechnic Institute

Identifier

• 06A028I

Parola chiave

• Medical care
• Marketing

Advisor

• Politz, Samuel M.

Year

• 2006

Date created

• 2006-01-01

luogo

• Gardner

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright