This project sought to develop an understanding of the tourist audiences in the city of Melbourne, Australia--specifically at Melbourne Museum and Immigration Museum. Data was collected on-site and off-site from 400 individuals. Analysis revealed that tourists primarily use word of mouth and online resources to obtain information about city attractions. Using this data, our team developed recommendations to assist Museum Victoria in better marketing its products and exhibitions to Melbourne tourists.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Last modified

• 2021-02-03

Creator

• McCluskey, Maeve Kathleen
• Smith, Ashley Antoinette
• Amato, Katherine Ann
• Bento, Scott Tyler

Subject

• Community
• Sustainability
• Culture

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-050515-003552

Keyword

• Tourism
• Museums
• Marketing

Advisor

• Ludwig, Reinhold
• Skorinko, Jeanine LM

Year

• 2015

Center

• Melbourne, Australia Project Center - IQP

Sponsor

• Meehan, Carolyn
• Museum Victoria

Date created

• 2015-05-05

Location

• Melbourne

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright

License

• All rights reserved