Marketing and Entrepreneurship

DellaPorta, Chad Daniel; Pierce, Carl Everette

Student Work

Marketing and Entrepreneurship Public

This project evaluated The Venture Forum's (TVF) current operations and organization and provided recommendations for TVF to improve through a multi-tiered internal and external marketing mix. A survey with questions regarding TVF's services offered, location, pricing, etc. was administered to TVF's past and present customers. In addition, interviews and observations were conducted to gather more in-depth information on the internal and external factors affecting TVF. The team was able to recommend changes focusing on TVF's internal organization and approach to external customers. These recommendations should revamp both the focus and motivation of the volunteer work force and provide said volunteers with an appropriate agenda that reflects the vision of TVF, moving forward.

This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

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