Marketing and Entrepreneurship Public
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This project evaluated The Venture Forum's (TVF) current operations and organization and provided recommendations for TVF to improve through a multi-tiered internal and external marketing mix. A survey with questions regarding TVF's services offered, location, pricing, etc. was administered to TVF's past and present customers. In addition, interviews and observations were conducted to gather more in-depth information on the internal and external factors affecting TVF. The team was able to recommend changes focusing on TVF's internal organization and approach to external customers. These recommendations should revamp both the focus and motivation of the volunteer work force and provide said volunteers with an appropriate agenda that reflects the vision of TVF, moving forward.
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Permanent link to this page: https://digital.wpi.edu/show/xk81jm80g