The goal of our project was to determine the reasons for Australian paint consumers' lack of interest in purchasing low VOC paint, and to present recommendations to Australian pain manufacturers, environmental organizations, and government officials regarding strategies to promote the use of this product. We identified cost, unawareness, and product quality as probable reasons for the poor sales of such paints. We also developed a brochure to help interested organizations and paint manufacturers improve sales of low VOC paint.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Carey, Ryan Michael
• Hu, Kyna Qiao Ying
• Bida, Fotjana

Subject

• Well-Being
• Environment
• Health
• Industry

Publisher

• Worcester Polytechnic Institute

Identifier

• 04E010I

Mot-clé

• Marketing research
• Marketing

Advisor

• Peet, R. Creighton
• Lemone, Karen A.

Year

• 2004

Center

• Melbourne, Australia Project Center - IQP

Sponsor

• Scientific Services Laboratory, Melbourne, Australia

Date created

• 2004-01-01

Emplacement

• Melbourne

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright