@techreport{DoncasterMurtaghLamb2017, author = "Doncaster, Sean William and Murtagh, Brian Kerry and Lamb, Jason Stuart" title = "Developing a Marketing Plan for the Christian Science Monitor" school = "Worcester Polytechnic Institute" %address = "100 Institute Road, Worcester MA 01609-2280 USA" year = "2017" %month = "March" }