Yokai Street: A Historic Shotengai in a Modern World

Hunker, Olivia; Sanders, Brandon Michael; Linn-Thant, Shine; Lee, Jonathan

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Yokai Street: A Historic Shotengai in a Modern World

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In this project, we examined the urban, historical, brand, and visual assets of Yokai Street, a decaying shotengai in Kyoto, Japan, to propose recommendations for urban regeneration of Yokai Street through tourism and experience design. To facilitate our research, we created a novel mapping tool called EFFURT to track Yokai Street’s urban assets. We recommended improving the accessibility of Yokai Street by providing more English language resources, more deeply integrating with the Yokai brand through merchandising, and developing public spaces and storefronts to improve the continuity of the Yokai brand. We concluded with a proposal for a new Northwestern Kyoto Tourism plan using Yokai Street’s historical assets to encourage tourists to visit Heian-Kyo, the original Kyoto.

This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

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