Sustainable Tourism at Singha Park Public
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This report addresses Singha Park’s goal to achieve financial sustainability and a positive relationship with the local community. This project recommended strategies to the sponsor company, Boon Rawd Brewery, to promote business within Singha Park, engage the local communities, and make the park more sustainable. To address the project goal, the team used surveys, personal observation, interviews, and a design thinking session. The team proposed improvements to Singha Park’s farm tour, product innovation to utilize underused resources, and engagement with local communities.
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