Optimizing Media Influence to Promote Business GrowthPublic
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The American Chamber of Commerce in Romania advocates for their members through various institutional activities to further economic growth. The team worked to enhance the organization’s influence through media to incentivize growth. The team analyzed information provided by other European AmChams to their members and the means they used. Recommendations were developed to help AmCham Romania further enhance member communications. Moreover, a website was constructed to provide information and resources for AmCham Romania’s members expanding to the U.S. market.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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