Marketing the Worcester Centrum Convention Center.

Griffin, Matthew John.; D'Eramo, Alicia Ann.; Jankowski, Matthew Joseph.

Student Work

Marketing the Worcester Centrum Convention Center.

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This report explores the effectiveness of the current practices used to market the Worcester Centrum's Convention Center. The research includes an investigation of the advantages and disadvantages of the current plan, an analysis of marketing at similarly outfitted centers, and identification of new regional convention markets. It presents a comparative analysis to the sponsor, The Worcester Marketing Department, of the current marketing literature, recommends changes to current marketing practices, discusses Worcester's limitations as a host city, and explores possible scenarios for future convention marketing at the Centrum.

This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

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