Student Work

 

Bringing museum audience segmentation to life Public

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Museums Victoria (MV) categorizes their visitors into "segments" based on their motivations for attending the museums. This can help staff better understand and address unique visitor needs. The organization needed an engaging way to train employees about segmentation, so our group researched the process of segmentation generally and in MV specifically; investigated practices for creating effective training videos; created content for six videos through categorizing and interviewing museum visitors; designed explanatory graphics; and then produced the six videos and graphics, which will be used in staff training sessions.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
Last modified
  • 01/08/2021
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  • E-project-121016-181616
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Year
  • 2016
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Date created
  • 2016-12-10
Location
  • Melbourne
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Permanent link to this page: https://digital.wpi.edu/show/wm117p30f