The goal of this project was to help Housing Nantucket expand their Covenant Housing Program by targeting potential sellers through the analysis and development of marketing materials. To realize this goal, we first determined the potential supply of Covenant Homes and analyzed past covenant transactions. Additionally, marketing materials, such as postcards, fact sheets, and a brochure were created to raise awareness of the Covenant Housing Program on Nantucket. The project resulted in consumer profiles of past sellers and a mailing list of potential sellers that can be utilized, with the marketing material, by Housing Nantucket.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Del Monaco, Elizabeth Ann
• Bell, Aimee Elizabeth
• Graca, Cassie Brooke

Subject

• Infrastructure
• Well-Being
• Community

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-121318-174735

Palavra-chave

• Marketing

Advisor

• Jiusto, Scott
• Looft, Fred J.

Year

• 2018

Center

• Nantucket, Massachusetts Project Center - IQP

Sponsor

• Housing Nantucket

Date created

• 2018-12-13

Localização

• Nantucket

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright

Última modificação

• 2021-02-04