The purpose of this MQP is to develop a model to predict costs and construct a bidding strategy for Cidewalk, an online advertisement platform for mobile marketing developed by Chitika Inc.. We create algorithms to minimize the total cost of a set of Vickrey auctions for ad impressions. We develop an equation to calculate the estimated total cost of winning a set of auctions and from that we are able to obtain an optimal bidding price of the next auction.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Hu, Youwei
• Macaluso, Jeremy Vincent

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-042815-141255

Advisor

• Blais, Marcel Y.
• Sturm, Stephan
• Martin, William J.

Year

• 2015

Sponsor

• Chitika

Date created

• 2015-04-28

Resource type

• Major Qualifying Project

Major

• Mathematical Sciences

Rights statement

• In Copyright