Student Work
Optimal Bid Pacing for Online Ad Impression Vickrey Auction Markets
PúblicoThe purpose of this MQP is to develop a model to predict costs and construct a bidding strategy for Cidewalk, an online advertisement platform for mobile marketing developed by Chitika Inc.. We create algorithms to minimize the total cost of a set of Vickrey auctions for ad impressions. We develop an equation to calculate the estimated total cost of winning a set of auctions and from that we are able to obtain an optimal bidding price of the next auction.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Publisher
- Identifier
- E-project-042815-141255
- Advisor
- Year
- 2015
- Sponsor
- Date created
- 2015-04-28
- Resource type
- Major
- Rights statement
Las relaciones
- En Collection:
Elementos
Elementos
Miniatura | Título | Visibilidad | Embargo Release Date | Acciones |
---|---|---|---|---|
|
final-paper.pdf | Público | Descargar | |
|
MQP-title-page.pdf | Público | Descargar |
Permanent link to this page: https://digital.wpi.edu/show/w0892c36z