Student Work
Branding Windhoek for Tourism
PublicDownloadable Content
open in viewerThis report, submitted to the City of Windhoek Tourism Division, emphasizes the implementation of a brand identity for use in marketing Windhoek as a tourist destination. After conducting interviews and focus groups with local business and cultural stakeholders, in addition to surveying tourists, we have created a representative brand identity for the city to use to promote its tourism industry. Furthermore, we have made recommendations regarding city infrastructure and marketing to increase the appeal of Windhoek to tourists.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Subject
- Publisher
- Identifier
- E-project-051208-141702
- Keyword
- Advisor
- Year
- 2008
- Center
- Sponsor
- Date created
- 2008-05-12
- Location
- Windhoek
- Resource type
- Rights statement
Relations
- In Collection:
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