This report, submitted to the City of Windhoek Tourism Division, emphasizes the implementation of a brand identity for use in marketing Windhoek as a tourist destination. After conducting interviews and focus groups with local business and cultural stakeholders, in addition to surveying tourists, we have created a representative brand identity for the city to use to promote its tourism industry. Furthermore, we have made recommendations regarding city infrastructure and marketing to increase the appeal of Windhoek to tourists.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Pasquali, Meghan Amalia
• Spear, Sarah Jordan
• Baldiga, Christina E.

Subject

• Industry
• Infrastructure
• Sustainability
• Culture

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-051208-141702

Keyword

• Marketing
• Tourism

Advisor

• Peet, R. Creighton
• Ludwig, Reinhold

Year

• 2008

Center

• Windhoek, Namibia Project Center - IQP

Sponsor

• City of Windhoek Corporate Communication and Tourism Division

Date created

• 2008-05-12

Location

• Windhoek

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright