E-Tourism A Study on Universal User Experience

Kalish, Noble M.; Campbell, Ethan; Bazakas-Chamberlain, Melissa Ann; Morales, Isabel

Student Work

E-Tourism A Study on Universal User Experience Public

The International University of Rabat (UIR) is working with the Moroccan government to develop a tourism mobile application. This application needed a user interface that was modern and intuitive for the diverse user base. We assisted UIR by making recommendations for their final user interface. We accomplished this by making user experience proposals based on features used in successful applications. We then collected data on how potential customers responded to each proposal. By the end of the project, the team delivered a user interface prototype and logo for the E-Tourism application.

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