Project 2: Re-energizing the Countryside through Rural Tourism

Jiang, Weizhong; Healy, Nicholas; Blazy, Dimitry; Lukens, Bryce

Student Work

Project 2: Re-energizing the Countryside through Rural Tourism

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Japan’s rapid urbanization of areas like Tokyo, Kyoto, and Osaka has caused a lack of interest in rural areas, leading to declining populations. The goal of this project was to analyze if one of these rural areas, Aisho town in Shiga prefecture, could be revitalized by bringing more foreign tourists to the area. We investigated this through interviews with local businesses, gauging tourists’ interests in rural tourism, and finding tourist attractions in Aisho that could attract tourists. We created a brochure that promotes the tourist attractions in Aisho, to assist our sponsor in attracting foreign tourists to this location. From our interviews and experience there we concluded that tourism should not be the main way to revitalize Aisho, but that it is the ideal location for tourists who want to experience a part of Japan that has stayed closer to its traditions.

This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

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