Disney's California Adventure Park will soon undergo a series of construction and renovation projects to re-theme content and introduce new attractions to Guests. Walt Disney Imagineering (WDI) is working to counter the expected lull in construction-period ticket sales by marketing the park in new ways. We were tasked by WDI to design and prototype an alternate reality game (ARG) that could determine the viability of cross-media marketing projects in generating excitement for the Park. This report describes our development process and provides a series of recommendations to WDI for future Disney-themed ARGs.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Berg, Julia Josefina
• Strong, Joseph W.
• Tennant, Daniel Wayne

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-102708-142515

Award

• Provost's MQP Award

Advisor

• O'Donnell, Dean Michael

Year

• 2008

Sponsor

• Walt Disney Imagineering

Date created

• 2008-10-27

Resource type

• Major Qualifying Project

Major

• Interactive Media & Game Development

Rights statement

• In Copyright

Last modified

• 2023-01-20