Student Work

The goal of this project was to work with Hangzhou DAC Biotech in Hangzhou, China to provide informed recommendations for the company’s redesigned English website. The project team investigated eight biotech company websites and assessed the company’s current English website with a research influenced evaluation. Additionally, the team interviewed company employees, doctors, a Web development professional, and a digital marketing manager. This study revealed that biotech websites emphasize information about the company and its technology. The team recommends a responsive redesigned website similar to the team’s prototype and the use of a popular content management system for easy website management to create an appealing and usable website for Hangzhou DAC Biotech’s website audience.

Creator

• Li Quiel, Jose Antonio
• Chow Su, Paulo David
• Ng, Tsuiyee
• Cascino, Dominic

Subject

• Computing
• Community

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-121018-100531

Keyword

• Web sites--Design and construction

Advisor

• Kinicki, Robert
• Du, Wen-Hua

Year

• 2018

Center

• Hangzhou, China Project Center - IQP

Sponsor

• Hangzhou DAC Biotech

Date created

• 2018-12-10

Location

• Hangzhou

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright

License

• All rights reserved

Relationships

In Collection:

• Interactive Qualifying Projects

Items

Thumbnail	Title	Date Uploaded	Visibility	Actions
	DAC_Web_Final_IQP_Report.pdf	2019-11-21	Public	Press to Select an action Download
	website_prototype.zip	2019-11-21	Public	Press to Select an action Download
	Website_Evaluation.xlsx	2019-11-21	Public	Press to Select an action Download