Wellington Zoo in New Zealand is starting a community campaign supporting Forest Stewardship Council (FSC) to promote sustainable forestry practices. Our project evaluated community perceptions of FSC and designed components for the campaign. To accomplish this, we conducted consumer surveys, administered semi-structured interviews, and reviewed past conservation campaigns. From this research, we designed components for a campaign such as interactive exhibitions, social media outreach strategies, and partnership programs with outside organizations.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Michaud, Madison D
• McCalmont, Austin H
• Cookson, Aidan U
• Bakhtyari, Azita

Subject

• Environment
• Sustainability

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-030118-163657

Keyword

• Sustainable development--Social aspects
• Sustainability

Advisor

• Ruiz, Carolina
• Elmes, Michael B.

Year

• 2018

Center

• Wellington, New Zealand Project Center - IQP

Sponsor

• Wellington Zoo
• Turner, Jade
• Murray, Emilia

Date created

• 2018-03-01

Location

• Wellington

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright