This project is accomplished for SABs Co., Ltd. (Thailand) in a matter of planning business strategies and analyzing to adapt for a present or future necessity. This paper contains four major parts: 1) SABs Co., Ltd. supply chain, 2) increasing supply chain performance, 3) marketing, and 4) e-business. These strategies provide an opportunity to be more competitive in the market using the knowledge of a marketing management and a supply chain analysis.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Boonyaveranuvat, Chavin
• Lekekgarat, Phanthira

Publisher

• Worcester Polytechnic Institute

Identifier

• 03D005M

Advisor

• Zhu, Joe

Year

• 2003

Sponsor

• SABs Co., Ltd.

Date created

• 2003-01-01

Resource type

• Major Qualifying Project

Major

• Industrial Engineering

Rights statement

• In Copyright