Yunxi Biotechnology, a cosmetics company in Hangzhou China, sponsored this WPI inter qualifying project. The company uses animal-derived stem cells in their cosmetics to treat a variety of skin conditions. There were three main goals the sponsor wanted to be achieved through the seven-week project: (1) Investigate the potential customer responses both in China and in the US to stem cell beauty products; (2) research the current state of stem cell technology in the US today; and (3) assess and report which government regulations. Yunxi Biotechnology would need to be aware of and adhere to if the company were to expand into the US. Lastly, based on the study on those three questions a business strategy can be proposed. Through research and survey data, we found that the best approach for expanding to the US is to avoid medical language while marketing the product, in order to bypass U.S. Food and Drug Administration regulations, while setting the company up to be acquired by a larger cosmetics company.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Tufts, Isaac
• Sullivan, Seamus
• Deroma, Kyle
• Yaakov Jakubovitz, Maya

Subject

• Industry
• Well-Being
• Culture
• Innovation

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-012322-212558
• 46746

Advisor

• Pu, Hansong
• Sarkis, Joseph

Year

• 2022

Center

• Hangzhou, China Project Center - IQP

Sponsor

• Yunxi Biotechnology

UN Sustainable Development Goals

• 3 - Good Health and Well-being
• 9 - Industry, Innovation and Infrastructure

Date created

• 2022-01-23

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright