The tūturuatu, shore plover, is an endangered species with fewer than 250 individuals remaining in the wild. Working with the New Zealand Department of Conservation, our team developed a campaign to increase public awareness regarding the fragile status of the tūturuatu. After gauging public awareness and conducting expert interviews, our team developed educational activities, as well as a social marketing manual to aid in the creation of content for a social media presence for the tūturuatu.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Hanslia, Sona
• Jones, Lily
• DePiero, Eric
• Scott, Noah

Subject

• Community
• Environment
• Sustainability
• Learning

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-120923-005810
• 114941

Keyword

• Educational Program
• Awareness
• New Zealand
• Social Media
• Bird
• Conservation

Advisor

• Elmes, Michael B.

Year

• 2023

Center

• Wellington, New Zealand Project Center - IQP

Sponsor

• New Zealand Department of Conservation

UN Sustainable Development Goals

• 15 - Life On Land

Date created

• 2023-12-09

Resource type

• Interactive Qualifying Project

Source

• E-project-120923-005810

Rights statement

• In Copyright

Last modified

• 2024-02-08