Wine tourism is a rapidly expanding yet nascent industry in Northern Greece. Despite extensive research on consumer segmentation, the motivations of the market, and the actions of small-medium scale wineries to reach their target consumer, inadequate information exists on the connections of these wineries and organizations involved in wine tourism. Through in-depth interviews and an analysis of information collected, recommendations were made addressing how to increase wine tourism through the linkages of the winemakers, organizations engaged in wine tourism, and potential consumers. This project will expand on the existing knowledge and understanding of issues related to alternative (eno)tourism and sustainable rural development for the American Farm School in Thessaloniki, Greece.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Nogueira, Tess Elisabeth
• Magrath, Casey Marie
• Mohanty, Anushrot
• Hazard, Whitney Jeanne

Subject

• Industry
• Sustainability
• Culture
• Infrastructure

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-042816-042630

Keyword

• Agriculture
• Tourism
• Rural development

Advisor

• Bulled, Nicola
• Hersh, Robert

Year

• 2016

Center

• Thessaloniki, Greece Project Center - IQP

Sponsor

Date created

• 2016-04-28

Location

• Thessaloniki

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright