Junior Achievement of Armenia (JAA) is committed to educating young people about financial literacy, work readiness, entrepreneurship, and citizenship. Our goal was to improve the recognition of JAA in the eyes of potential donors. We used a survey to determine alumni perception of JAA programs, social media, and alumni engagement, developed an updated website with a user's manual, and recommended strategies to enhance social media presence and improve alumni engagement. Our project lays groundwork for future projects.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Xu, Zhongchuan
• Berg, Bailey Catherine
• Kajon, James A.

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-051520-172624

Parola chiave

• Economic Growth, Stability, and Development

Advisor

• Sakulich, Aaron R.

Year

• 2020

Center

• Yerevan, Armenia Project Center - IQP

Sponsor

• Junior Achievement of Armenia

Date created

• 2020-05-15

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright