Building Bridges: Connecting Air Pollution Awareness to Inner City CopenhagenPublic Deposited
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Particulate pollution levels in the heavily trafficked neighborhood of Indre By in Copenhagen, Denmark exceed the World Health Organization’s standards and are linked to negative health effects. While air quality information is available, individuals lack the understanding of its direct effects and information about how to take personal action to reduce exposure. Our team designed a media campaign and tested strategies to disseminate air pollution information to different audiences through the use of social media, digital content, and physical posters. Through research, expert advice, and analysis of engagement, final recommendations were made to Miljøpunkt Indre By & Christianshavn for future multi-media campaigns.
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