The objective of this project was to develop a self-liquidating sales funnel for a cloud manufacturing company. The rationale included the cost effectiveness to generate leads. Market research was performed, a funnel was developed and a pro-forma financial analysis was completed. The results of the project produced marketing personas, a funnel design and a NPV analysis for advertising spending. It was concluded that a self-liquidating sales funnel is viable for the sponsor.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Flibbert, Chase A.

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-042419-141944

Advisor

• Worthington, Shari Ls
• Towner, Walter Thomas

Year

• 2019

Date created

• 2019-04-24

Resource type

• Major Qualifying Project

Major

• Business

Rights statement

• In Copyright